Flores DMO
The island of Flores possesses a diverse tourism potential which, if managed well, is believed to have the potential of becoming a major resource in the effort to improve the quality of life of the people of Flores.

The successful development of this tourist destination lies in the willingness, commitment, cooperation, and collaborations among tourism stakeholders in Flores. With this in mind, an independent organization was established called the Destination Management Organisation Regional Flores or short Flores DMO.

Flores DMO is the regional umbrella for tourism management, marketing and development activities on and for the island. It functions as an independent organization with interdependent tasks that focuses around the facilitation of internal quality improvements and assurance, external promotion and networking, as well as providing services which are not covered by the private and public sector. In its mission the Flores DMO is the organization connecting Flores with the domestic and international tourism market, providing high quality tourism services, while preserving Flores culture and environment.

The DMO was established in August 2011 with a regulation constituted by the Directorate General of Destinations Development (Ministry of Tourism and the Economy Creative), in accordance with the Regulation of the Minister of Tourism Republic of Indonesia No.50/Permen/2011 of the National Tourism Development Master Plan (RIPPARNAS) starting from year of 2010 to 2025. The secretariat of Flores DMO is located in the town of Ende. It maintains a connecting office in Bali to open the link for its members to the tourism businesses in Bali and internationally.

WISATA – Regional Tourism Development on Flores Island
Flores is among the economically least developed parts of Indonesia. A lack of an industrial base and raw material extracting activities, as well as the geographically marginalized position of the island are reasons for the comparatively high level of poverty. The absence of these industries and extracting enterprises, on the other hand, have had the positive effect of leaving generally pristine and untouched nature environment.

The Swiss Government, through the Swiss State Secretariat for Economic Affairs (SECO), assists tourism development in Flores through the project “Regional Tourism Development beyond Bali”, or WISATA in short. The project duration is from 2009 until 2013. The project is implemented by Swisscontact - a Swiss NGO with large experience in the field of tourism development - in close collaboration with the government (at central, provincial, and local levels), the tourism industry, and the local stakeholders.

The Regional Tourism Development Project (WISATA) covers the whole island of Flores. The main focus of the project is to support the development of local tourism management organizations or TMOs in each of the eight districts in Flores as well as the regional Flores DMO.

While developing its projects, Swisscontact sets particular attention to protect the nature and culture that have inhabited this island since the earliest times. Local farmers receive advice and training in order to deliver hotels and restaurants with their agricultural products in the long term. Continuing vocational training is in particular important for small businesses in order to remain sustainable and to permanently provide an adequate income for their owners and employees. Ecological solutions for waste problems have been developed with local partners and have improved the situation significantly. Together with local tourism providers, local tourism management organizations have been introduced in all eight districts for the coordination of development tasks. Their task is to improve the range of services and thus stimulate the local tourism development in the long term, and to assist local partners with knowledge and experience. These eight local organizations were summarized into one umbrella organization, the Destination Management Organization (DMO), which is primarily responsible for the coordination and marketing of tourism product.

The implementation of the WISATA project in Flores is expected to increase competitiveness of this destination, increase the number of visitors, and create additional income and decent employment. Further, it will help to protect the culture and environment of this unique island through sustainable economic activities.

 

You will find in the following table the appointed executives of DMO:

 

 

Name

Function

Organization’s Name

Email

DMO PRESIDIUM

1

Yachobus Mbira

Chairman of Presidium

Destination Management Organisation

info@florestourism.com

2

Antonius Woda

Secretary of Presidium

yanto_nd@yahoo.com

3

Mansyur Abdul Hamid

Treasurer of Presidium

 

DMO OPERATIONAL

1

Adi Soenarno

CEO

Destination Management Organisation

info@florestourism.com

2

Girda Safitri

Marketing Manager

media@florestourism.com

3

Yudith Ganda

Administration Staff

yudith.ganda@florestourism.com

WEST MANGGARAI  REGENCY

1

Drs. Antonius Asri, M.Si

Chairman

Komodo Destination Organization

Asri_antonius@yahoo.com

2

Ludgerius Minus

Treasurer

 

3

Silvester Deni Harsidi

Secretary

silverdeni@yahoo.co.id

MANGGARAI REGENCY

4

Benyamin Cengga

Chairman

CACI - DC

 

5

Agustinus Wempi

Treasurer

 

6

Angga Teguh Hardani

Secretary

 

MANGGARAI TIMUR REGENCY

7

Fransisco Huik de Rozari

Chairman

Paradise On Earth

f_de_rozari@hotmail.com

8

Maria Rosalia Nova

Treasurer

noviambi@gmail.com

9

Markus Makur

Secretary

markus_makur@yahoo.com

NGADA REGENCY

10

Drs. Moses Jala, M.Ed

Chairman

 

Moses.sandy@yahoo.com

11

Andreas Dhena

Vice Chairman

NATA - DC

dharmaprolife@gmail.com

12

Maria Rosalia Djawa

Treasurer

 

 

13

Florianus Lengu

Secretary

 

florianlengu@yahoo.co.id

NAGEKEO REGENCY

14

Rofinus Jo Wasek

Chairman

PEO NABE NAGEKEO

 

15

Stanislaus Wou

Vice Chairman

 

16

Elisabeth S. Cheme

Treasurer

 

17

Rista Welle

Secretary

mariawele@ymail.com

ENDE REGENCY

18

Simplisius Sani

Chairman

Kelimutu Destination Organization

 

19

Ferdinandus Watu

Secretary

nando.watu@yahoo.com

20

Yosefina Rosalia Nilu

Treasurer

 

SIKKA REGENCY

21

Richardus Edu Sareng

Chairman

SIKKA MADAWAT

edusareng@ymail.com

22

Yoachim Du'u

Vice Chairman

yoachimduu@yahoo.co.uk

23

Enci Florensia

Secretary

florensiaenci@gmail.com

24

Anjelina Seda

Treasurer

anjelina_seda@yahoo.com

EAST FLORES REGENCY

25

Aloysius Kedang

Chairman

Lamaholot Destination Organization

louiskedang@yahoo.co.id

26

Hanny Ballu

Secretary

 

27

Helen Ch.P.Bethan

Treasurer

 

 

The secretariat of Flores DMO is located at Jalan Bhakti No.1, in the town of Ende, phone: (+62) 0381 23141. It maintains a connecting office in Bali as well to open the link for its members to the tourism businesses in Bali and internationally which located at Jalan Batursari No.20 SB, Sanur Kauh, Bali, phone: (+62) 0361 271145, email: info@florestourism.com

 

 

Swisscontact
Swisscontact – the development organization of the Swiss private sector – provides support to entrepreneurial individuals in developing and transition economies. By helping develop vocational training programs, assisting the small and medium enterprise (SME) sector, and undertaking projects to improve the environment, Swisscontact empowers people to improve their living conditions and gradually free themselves from poverty.

Swisscontact manages around 90 projects in over 25 countries on behalf of public and private donors. Additionally, Swisscontact develops and implements its own programs. The Swiss Agency for Development and Cooperation (SDC) and the State Secretariat for Economic Affairs (SECO) are among the most important partners of Swisscontact. Further contracting partners are bilateral and multilateral organizations. Swisscontact maintains active partnerships with private enterprises, foundations, and persons who support our projects with donations and contributions.

Swisscontact Indonesia
Swisscontact
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